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001 978-1-4302-6182-7
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008 140109s2013 xxu| s |||| 0|eng d
020 _a9781430261827
_9978-1-4302-6182-7
024 7 _a10.1007/978-1-4302-6182-7
_2doi
050 4 _aHF4999.2-6182
050 4 _aHD28-70
072 7 _aKJ
_2bicssc
072 7 _aBUS042000
_2bisacsh
082 0 4 _a650
_223
100 1 _aIngle, Beverly Rudkin.
_eauthor.
245 1 0 _aDesign Thinking for Entrepreneurs and Small Businesses
_h[electronic resource] :
_bPutting the Power of Design to Work /
_cby Beverly Rudkin Ingle.
264 1 _aBerkeley, CA :
_bApress :
_bImprint: Apress,
_c2013.
300 _aXI, 172 p. 48 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
520 _aHaving met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results-something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp.   -Jill Robb, CEO, Ambition Digital; Belfast, United Kingdom Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses. Until now, design thinking-a methodology for solving business problems and identifying opportunities-has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere. Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own-and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success. Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn: How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable  How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively How to use design thinking to identify and achieve your business goals and create new business models How to create revenue-boosting new products and services using design thinking How to improve the customer/user experience to create more loyal, profitable customers By the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses, you will not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities-you'll be doing it. Best, it'll show up in the top and bottom lines.      .
650 0 _aBusiness.
650 0 _aManagement science.
650 1 4 _aBusiness and Management.
650 2 4 _aBusiness and Management, general.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9781430261810
856 4 0 _uhttp://dx.doi.org/10.1007/978-1-4302-6182-7
912 _aZDB-2-SBE
942 _cEBK
999 _c51240
_d51240