000			01957nam a22005175i 4500
001			978-1-137-37569-8
003			DE-He213
005			20200420211749.0
007			cr nn 008mamaa
008			170630s2014 xxu| s |||| 0|eng d
020			_a9781137375698 _9978-1-137-37569-8
024	7		_a10.1007/978-1-137-37569-8 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aBernstein, Joanne Scheff. _eauthor.
245	1	0	_aStanding Room Only _h[electronic resource] : _bMarketing Insights for Engaging Performing Arts Audiences / _cby Joanne Scheff Bernstein.
250			_aSecond Edition.
264		1	_aNew York : _bPalgrave Macmillan US : _bImprint: Palgrave Macmillan, _c2014.
300			_aXII, 408 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
520			_aStanding Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
650		0	_aBusiness.
650		0	_aTheater.
650		0	_aMarketing.
650		0	_aPopular works.
650		0	_aEconomics.
650		0	_aManagement science.
650	1	4	_aBusiness and Management.
650	2	4	_aMarketing.
650	2	4	_aTheatre and Performance Studies.
650	2	4	_aPopular Science, general.
650	2	4	_aEconomics, general.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9781137282934
856	4	0	_uhttp://dx.doi.org/10.1007/978-1-137-37569-8
912			_aZDB-2-SBE
942			_cEBK
999			_c51176 _d51176