BELCH, G.E <br/><br/>
ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE 

 - 9 
 - NEW DELHI  McGraw-Hill  2013 
 - XLx1016p.,24x18Cms 
<br/><br/><label>ISBN: </label>125902685X 
<br/><br/><label>Dewey Class. No.: </label>658.8 B586