HEDING,T. & OTHERS <br/><br/>
BRAND MANAGEMENT: RESEARCH, THEORY. AND PRACTICE 

 - LONDON  Routledge  2009 
 - xii+267p.,23x16Cms. 
<br/><br/><label>ISBN: </label>0415443272 
<br/><br/><label>Dewey Class. No.: </label>658 H453