PETER, J.P <br/><br/>
CONSUMER BEHAVIOR AND MARKETING STRATEGY 

 - 7 
 - NEW DELHI  McGraw-Hill  2005 
 - xvi+579p.,24X18Cms. 
<br/><br/><label>ISBN: </label>0070601585 
<br/><br/><label>Dewey Class. No.: </label>658.8 J478