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Sustainable Fashion: Consumer Awareness and Education [electronic resource] / edited by Subramanian Senthilkannan Muthu.

Contributor(s): Muthu, Subramanian Senthilkannan [editor.] | SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: Textile Science and Clothing Technology: Publisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2019Edition: 1st ed. 2019.Description: VII, 75 p. 27 illus., 23 illus. in color. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9789811312625.Subject(s): Manufactures | Sustainability | Business logistics | Industrial engineering | Production engineering | Consumer behavior | Machines, Tools, Processes | Sustainability | Supply Chain Management | Industrial and Production Engineering | Consumer BehaviorAdditional physical formats: Printed edition:: No title; Printed edition:: No title; Printed edition:: No titleDDC classification: 670 Online resources: Click here to access online
Contents:
Consumer Awareness of Sustainable Fashion- A Research Study on the Purchasing Behaviour -- Consumer awareness of sustainable fashion -- Consumer attitudes towards sustainability in clothing choices -- The Tale of the Fashion and the Consumer. Positive Change We Are All Waiting For.
In: Springer Nature eBookSummary: This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.
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Consumer Awareness of Sustainable Fashion- A Research Study on the Purchasing Behaviour -- Consumer awareness of sustainable fashion -- Consumer attitudes towards sustainability in clothing choices -- The Tale of the Fashion and the Consumer. Positive Change We Are All Waiting For.

This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.

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