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A Journey Through Cultures [electronic resource] : Metaphors for Guiding the Design of Cross-Cultural Interactive Systems / by Luciana Cardoso de Castro Salgado, Carla Faria Leit�ao, Clarisse Sieckenius de Souza.

By: Salgado, Luciana Cardoso de Castro [author.].
Contributor(s): Leit�ao, Carla Faria [author.] | Souza, Clarisse Sieckenius de [author.] | SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: Human-Computer Interaction Series: Publisher: London : Springer London : Imprint: Springer, 2013Description: XIV, 130 p. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781447141143.Subject(s): Computer science | User interfaces (Computer systems) | Computers and civilization | Computational linguistics | Cultural studies | Computer Science | User Interfaces and Human Computer Interaction | Computers and Society | Computational Linguistics | Cultural StudiesAdditional physical formats: Printed edition:: No titleDDC classification: 005.437 | 4.019 Online resources: Click here to access online
Contents:
Preface -- Introduction -- Semiotic Engineering and Culture -- Cultural Viewpoint Metaphors -- A Case Study: Re-designing the AVIS Website -- Final Discussion -- Index.
In: Springer eBooksSummary: A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a 'design for each' or a 'design for all' strategy. A Journey Through Cultures takes a very different approach. Proponents of CVM - the Cultural Viewpoint Metaphors perspective - the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors' potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Anthropology, Semiotics and the authors' own work in HCI and Semiotic Engineering. Luciana Salgado, Carla Leit�ao and Clarisse de Souza are members of SERG, the Semiotic Engineering Research Group at the Departamento de Inform�atica of Rio de Janeiro's Pontifical Catholic University (PUC-Rio).
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Preface -- Introduction -- Semiotic Engineering and Culture -- Cultural Viewpoint Metaphors -- A Case Study: Re-designing the AVIS Website -- Final Discussion -- Index.

A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a 'design for each' or a 'design for all' strategy. A Journey Through Cultures takes a very different approach. Proponents of CVM - the Cultural Viewpoint Metaphors perspective - the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors' potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Anthropology, Semiotics and the authors' own work in HCI and Semiotic Engineering. Luciana Salgado, Carla Leit�ao and Clarisse de Souza are members of SERG, the Semiotic Engineering Research Group at the Departamento de Inform�atica of Rio de Janeiro's Pontifical Catholic University (PUC-Rio).

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