ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE (Record no. 40681)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00405nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190711s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 125902685X |
| 082 ## - CLASSIFICATION NUMBER | |
| Call Number | 658.8 B586 |
| 100 ## - AUTHOR NAME | |
| Author | BELCH, G.E |
| 245 #0 - TITLE STATEMENT | |
| Title | ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Publisher | McGraw-Hill |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XLx1016p.,24x18Cms |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | DDC |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | DDC |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | DDC |
| Withdrawn status | Lost status | Circulation Status | Permanent Location | Current Location | Entry Date | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| | | | CENTRAL LIBRARY | CENTRAL LIBRARY | 2014-03-06 | NITK STUDENTS CO-OPERATIVE SOCIETY LTD., | 625.00 | 658.8 B586 | 099061 | Books |
| | | | CENTRAL LIBRARY | CENTRAL LIBRARY | 2014-03-06 | NITK STUDENTS CO-OPERATIVE SOCIETY LTD., | 625.00 | 658.8 B586 | 099062 | Books |
| | | | CENTRAL LIBRARY | CENTRAL LIBRARY | 2014-03-06 | NITK STUDENTS CO-OPERATIVE SOCIETY LTD., | 625.00 | 658.8 B586 | 099063 | Books |