MARKETING MANAGEMENT ANALYSIS PLANNING, IMPLEMENTATION AND CONTROL (Record no. 22462)

000 -LEADER
fixed length control field 00362nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190711s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0876926847
082 ## - CLASSIFICATION NUMBER
Call Number 658.8 K87
100 ## - AUTHOR NAME
Author KOTLER.P
245 #0 - TITLE STATEMENT
Title MARKETING MANAGEMENT ANALYSIS PLANNING, IMPLEMENTATION AND CONTROL
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication NEW DELHI
Publisher Prentice Hall
Year of publication 1991
300 ## - PHYSICAL DESCRIPTION
Number of Pages 27X21
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- DDC
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- DDC
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- DDC
Holdings
Withdrawn status Lost status Circulation Status Permanent Location Current Location Entry Date Cost, normal purchase price Full call number Accession Number Koha item type
      CENTRAL LIBRARY CENTRAL LIBRARY 1999-01-23 275.00 658.8 K87 049713 Books
      CENTRAL LIBRARY CENTRAL LIBRARY 1999-01-23 275.00 658.8 K87 061112 Books
      CENTRAL LIBRARY CENTRAL LIBRARY 1999-01-23 275.00 658.8 K87 061113 Books