MARKETING MANAGEMENT: ANALYSIS, PLANNING AND CONTROL (Record no. 14228)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00326nam a2200121Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190711s9999 xx 000 0 und d |
| 082 ## - CLASSIFICATION NUMBER | |
| Call Number | 658.8 K87 |
| 100 ## - AUTHOR NAME | |
| Author | KOTLER PHILIP |
| 245 #0 - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT: ANALYSIS, PLANNING AND CONTROL |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Publisher | Prentice Hall |
| Year of publication | 1969 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 24X19 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | DDC |
| Withdrawn status | Lost status | Circulation Status | Permanent Location | Current Location | Entry Date | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| | | | CENTRAL LIBRARY | CENTRAL LIBRARY | 1999-01-23 | 16.00 | 658.8 K87 | 016772 | Books |