Anand, Adarsh,
Market assessment with OR applications / authored by Adarsh Anand, Deepti Aggrawal and Mohini Agarwal. - 1 online resource. - Advances in mathematics and engineering .
"This Focus book offers relevant and international perspectives on OR techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an analyst point of view and is a collaboration that contains plenty of OR techniques used in real-life problems faced by industries"--
9780429280900 0429280904 9781000759877 1000759873 9781000759259 1000759253
Marketing.
Operations research.
TECHNOLOGY / Manufacturing
TECHNOLOGY / Operations Research
BUSINESS & ECONOMICS / Marketing / Research
HF5415
658.8001/1
Market assessment with OR applications / authored by Adarsh Anand, Deepti Aggrawal and Mohini Agarwal. - 1 online resource. - Advances in mathematics and engineering .
"This Focus book offers relevant and international perspectives on OR techniques for market assessment under one canopy. It will be helpful for those who want to gain insight into understanding the managerial aspects from an analyst point of view and is a collaboration that contains plenty of OR techniques used in real-life problems faced by industries"--
9780429280900 0429280904 9781000759877 1000759873 9781000759259 1000759253
Marketing.
Operations research.
TECHNOLOGY / Manufacturing
TECHNOLOGY / Operations Research
BUSINESS & ECONOMICS / Marketing / Research
HF5415
658.8001/1